implemented a variety of solutions—including switching carriers entirely, reshipping products, stocking up on inventory, and more. of course, volatility in supply chain and logistics is inevitable, but shippers should prepare for the unexpected now, rather...
process is easy. 10% Only 10% say a return policy isn’t important to them. Online shoppers preferred Free online returns: 82% Ability to return products bought online at a physical store: 69% Refund options other...
waste. using less packaging also allows them to manage profit margins and mitigate shipping costs, unless, of course, the package size is large enough to be subject to dimensional weight pricing. the less material the...
with the “amazon effect,” increased globalization and the pandemic changing the way people shop, businesses have been forced to adjust their operations while meeting ever-shifting customer expectations. today’s consumers expect speedier delivery, real-time updates, and...
still wanting to shop in brick-and-mortar stores, with store-based sales bouncing back to prepandemic levels over the course of 2021 and 2022. To meet both online and in-person shopping needs, it’s crucial to create a...
priority. Therefore, maintaining relationships is more important than ever. EDDM campaigns can help remind customers you’re still open for business—and that your company understands what they’re going through. How you relay this, of course, will...
Providing free return shipping can give small businesses a strong competitive edge. Explore some of the possible benefits and drawbacks of free returns before making any big decisions....
touchpoint. This may be a newsletter sign-up, a link to your social media platform or an exclusive discount. Finally, at the third touchpoint, they can open the physical mailpiece and respond to any included offers....
interactive content can take many forms, of course. according to research by the content marketing institute (cmi), contests, games, quizzes and assessments are all most effective in the early stages of the customer journey. calculators...