Skip to content
Home Marketing Direct Mail Basics

8 Steps to Successful Direct Mail

Tutorial - 40 Min. Read - Exclusive

Direct mail can be a powerful tool in omnichannel marketing efforts. Learn how to create an actionable campaign, step by step.

Share this article on LinkedIn Copy this link to clipboard https://www.uspsdelivers.com/8-steps-to-successful-direct-mail/
Female professional leading a team discussion and taking notes on a board.

Direct mail can help create memorable campaigns that move your customers to act. But for small and medium-sized businesses, knowing where to start can be a challenge. In this comprehensive tutorial, we’ll show you how to create an effective omnichannel campaign, helping you:

  • Pin down your main campaign goals
  • Decide what kind of message you want to send
  • Create an eye-catching, engaging mailpiece
  • Measure success and identify areas for improvement

Download our 8-step tutorial for expert tips on creating a memorable, action-inspiring direct mail campaign.

For small and medium-sized businesses, knowing where to start with direct mail can be a challenge. In this comprehensive tutorial, we’ll help you:

  • Pin down main campaign goals
  • Decide on messaging
  • Design an attention-grabbing mailpiece
  • Track and measure success

Unlock
Exclusive Content

See the full piece by filling out the form. All fields marked * are requested for completion.

Business Contact Information

How much do you spend annually on marketing/advertising?

On average, how many packages or envelopes do you ship daily?

How much of your current shipping business are you doing with the USPS?

How often does your company send advertising mail?

Privacy Act Statement: Your information will be used to understand the needs of customers and improve USPS sales and marketing efforts. Collection is authorized by 39 U.S.C. 401, 403, and 404. Supplying your information is voluntary, but if not provided, we may not be able to fulfill your request. We do not disclose your information to third parties without your consent, except to act on your behalf or request, or as legally required. This includes the following limited circumstances: to a congressional office on your behalf; to agents or contractors when necessary to fulfill a business function; to a U.S. Postal Service auditor; for law enforcement purposes, to labor organizations as required by applicable law; incident to proceedings involving the Postal Service, to government agencies in connection with decisions as necessary, to agencies and entities for financial matters, and for customer services purposes. For more information regarding our privacy policies visit www.usps.com/privacypolicy
Best PracticesCustomer JourneyDesignDirect Mail CampaignsHow-To

Related Content