Today’s big data analytics dig deeper than data of the past. See how they compare and how you can use big data to target your audience and boost your bottom line.
Temple University and the U.S. Postal Service Office of Inspector General explore the power of print vs. digital marketing.
Finding the right MSP can have a pronounced effect on a growing retail business. Here are 22 important questions to consider before making the final decision.
Small and medium-sized businesses should consider personalizing their marketing to reach millennials. See how your business can connect with this selective group.
Want to appeal to millennials? First you need to understand what makes them tick.
Today’s lifestyle catalogs are smarter and less expensive to produce. From micro to mini to magalog, these innovative new formats are connecting physical and digital worlds, helping brands cut through the clutter and stand out from the crowd.
Planning a direct mail campaign? Our comprehensive guide can help you make informed decisions about everything from mailpiece size and shape to postage payment methods.
The size of your mailpiece helps determine your costs. In this infographic, take a look at the pros and cons of the most commonly used sizes.
Addressing mail may seem simple, but little mistakes can slow down or stop direct mail from reaching its target audience. Use this checklist to help avoid common errors.
For the best prices on direct mail postage, you need to design your piece with care so it can qualify for automation discounts. Learn the ins and outs of shape, address placement, and mail markings.