With tighter marketing budgets, the ability to identify a quantifiable return is more important than ever. See effective ways to track and measure the performance of a direct mail campaign.
Marketing automation has fundamentally changed the way companies engage, acquire and retain customers. Discover the most common roadblocks and best ways forward.
Direct-to-consumer (DTC) tactics are revolutionizing the way brands connect with consumers—legacy brands included. Explore our comprehensive guide to start employing effective DTC marketing in your own campaigns.
Connecting with customers during the holiday shopping season is crucial. See how you can make your message stand out with a twist on the classic holiday card.
When digital and direct mail come together, you can drive action like never before. Discover the omnichannel techniques transforming marketers’ campaigns.
From QR Codes® to augmented reality, there are more options than ever to transform your campaigns. See how you can start putting them into action.
Direct mail is evolving, driving customer action like never before. See how this new approach to mail can transform your campaigns.
Get a firsthand look at a retargeted direct mail campaign with our educational demo. Learn the benefits, basics and best practices of a campaign.
When results matter most, artificial intelligence (AI) can help marketers deliver. See how your company can start implementing AI-powered solutions.
Forget direct mail as you know it. The latest innovations in the industry have made the marketing channel more intelligent, integrated and effective than ever before.